In an article titled “How They Beat The 2000-01 Dotcom Bust,” accessed from AlooTechie.com on May 3, 2009, Satrajit Sen interviewed several communication professionals who went through the infamous internet debacle in the first years of the new millennium. Sen (2009) spoke with Mahendra Swarup, a veteran of this stage of the internet business. In the interview, Swarup explained that this “dot-com crisis” was a product of the business community’s poor assessment of what the World Wide Web was capable of in terms of profit (para. 5). Swarup elaborated by saying that the money coming in was much less than the amount created from online “advertisements,” which was the foundation of funding in many cases (Sen, 2009, para. 5). Consequently, many found themselves in the undesirable position of depending on money from only this tactic, which was rendered a moot attempt due to the insignificant amount of people that the ads reached (Sen, 2009).
[Source: An Exploration of Twitter’s Popularity and Usefulness: Effects on the Media Industry, Business World and Beyond -- by Sarah Logar, Ohio University, E. W. Scripps School of Journalism, Journalism 416: Online Journalism Seminar]
