“Rajesh Barnwal, editor of Alootechie.com, a blog that tracks Indian dotcoms, says, “Apart from advertising we have monetised the site through paid job postings and events. We also send regular newsletters and that has helped us generate readership, which indirectly impacts advertising. Since we have been incubated by Goosefish Media Ventures (GMV), generating revenue is important to us.” Alootechie was started in September 2005 and has about 21,000 registered subscribers. Barnwal runs the blog along with team mate Satrajit Sen.
“All said and done, making a mark through blogging is a bit challenging and Agarwal (Amit Agarwal) is the first to admit it. “Content is king. What you write has to be original as well as unique. Rehashing existing content is no good and will not attract readers. A blog can be monetised only if you have a strong pool of dedicated subscribers and visitors,” he cautions. Focus in one’s writing and consistency in publishing, are the two main factors that decide a blog’s financial success, according to Barnwal.”
Read the full article here [Apr 10, 2009]
